Why email is still an important part of your digital strategy?

The very first email was sent in 1971. In view of then email has develop from a communication tool for analyser to a beneficial way for friends, family and businesses to touch with each other. Over the last decade email has to develop into a primary marketing channel. For recently, the improvement in social media marketing has presented a challenge to email marketing. However, email is remains one of the most effective and active methods of customer communication.

According to the survey above 70% of marketers believe email marketing is to their business. Email list growing to importance coincide with these high popularity of smartphones, which offer clients a constant inbox in their pocket.

The usage of email is still a primary source of communication and gets a more attention. These are the despite competition from social media sites and mobile messaging. In truth, research shows that there are three times more email accounts than Twitter and Facebook accounts combined. A recent survey found that individuals were twice as likely to sign up for emails to get in touch with a brand as to interact with that brand on Facebook. Hence, if you have to choose between adding a subscriber to your email list and you’re getting a new Facebook fan, go for email all time.

Flexibility: Email marketing is allows you to deliver similar and personalised communications for high success. It also has best flexibleness in that it allows you to embed images, attach documents or links to your YouTube videos - all of these are will add to the way of your message.

Delivery: Email marketing allows you to pin-point your target audience and your email will goes directly to a place where individuals expect to receive messages. Moreover, an email is permanent and will be seen whenever a user’s check their inbox.

Read Rate: On a social media channel such as Facebook, an average post can have a read rate of only above 5%. This is focus due to the high volume of posts on such channels. That number can of course differ; depended on the end user and the number of friends or pages they are following and interacting with on a daily lives.

Tracking: Email marketing tools such as Campaign Monitoring allow you to track the people who received your message and opened it, also who clicked on your links within the email etc. This is the valuable data can be used to optimising your marketing efforts.

Conversion: Email can offer a best level of ROI than many other forms of direct marketing services. Recent study has shown that you are six times more likely to get a click-through from an email campaign than you are from a tweet. Moreover, one survey showed email to be 40 times more successful at collecting new clients than either Facebook or Twitter.

In finally, e-mail marketing can be a more powerful, targeted and cost effective tool for reaching your target audience. It is also worth remembering that newsletters are the best way to maintain and improve relationships.