Modest Compared to other marketing channels, email is still the low-cost option. For example to take a look at the numbers the average annual spending of US companies on email is only around $1.5 billion. If you are a company that wants to grow your profits, you’d find ways to control your costs without compromising on results, and so you will most likely turn to email. It is no wonder that email marketing is seen as one of the most efficient ways of getting customers. It is also cost-effective, as evidenced by an average ROI of 4,300% as reported by the Direct Marketing Association. Measurability Tracking the results of your marketing efforts is easier when email is used. You can get ready and reputable data on how many of your emails have been received and opened, and how many clicks resulted from these opened emails. It’s a different story if you simply relied on TV and print media for your advertising. For one Example here, you cannot be entirely sure how ...